What is Self Promotion?In todays design industry, a designer must promote themselves in order to make a career out of what they do. They must adapt to advances in design and show an understanding of their chosen design field.
A designer must try to stand out from the rest as it is such a competitive industry to be a part of.
How do you do it?
- First of all you will need to decide what area of design you want to be a part of and tailor your promotion to that niche.
- Next, decide what makes you stand out from the rest. What type of designer are you?
- Produce a promotion pack to send to potential employers. (This may include a design manifesto, a personal statement, a CV and of course, examples of your work)
6 Self-Promotion Ideas for Creatives I found the above article, by Antoine Reid, very informative and well written. Antoine is a graphic artist who specialises in Graphic Design and Social Media. He states that self promotion is not about boasting but instead it's a way of pushing yourself to the front of the line in your field while staying relevant and known.
Self Promotional Item
For the latest professional development module I am required to produce a self promotional item that could be sent to design agencies to draw attention to myself and gain their interest before following up with my CV and application. I have put together my own 6 ideas on how to create a succesfull promotional item:
- Work must be appropriate to send out to professional contacts.
- Elements of the self promotion should be flexible for different situations and contacts.
- If the promo needs to be posted it will have to be easy to duplicate a number of times to send to more than one agency.
- The item should work along side a digital version that could be sent once interest has been gained.
- As a designer develops and reinvents themselves they need to be able to do the same with their self promotional item.
- The item must be appropriate, exciting, professional and help you stand out from the crowd.