During 1st year we were given a live brief, which required us to design a logo for the United Kingdom Forensic Science Education Group (UKFSEG). I became obsessed with logo design, read books on the subject, searched online for inspiration and sketched out ideas everyday. I remember being in the car on a long drive down to Kent when I thought of the solution and thought I was going to have to pull over and wright it down before I forgot the design. I worked hard for this project and was rewarded when the group decided to use my logo. During the summer I was contacted by the group and asked to put together a logo guide, which included specifications and the logo saved in different formats.
Below is a copy of the text I submitted:
- Type: BlairMdlTC TT
- Type Colour: UKFSEG BLUE: c58 m40 y10 k28
- Type Colour: UKFSEG BLUE: r97 g114 b147
- UKFSEG logo should appear on white if possible with no box
- When printing in black and white the mono logo should be used
- When the logo is employed on dark and dark photographic backgrounds the ‘Reversal’ logo should be used
- The logo should not be stretched or distorted in any way
- The logo should not be covered or cut
- The logo should not be used upside down
- The logo image should not be employed without the ‘UKFSEG’ type
The whole process was part of my professional development. It taught me what was required of a professional designer and I was given an insight into interaction with a client.