Everything was gRand

Added on by James Cronin.

- Everything is Design: The Work of Paul Rand

During my four month stay in the States I managed to get to the 'Everything is Design' exhibition at the Museum of the City of New York. It was a showcase of the exceptional career of one of America's greatest designers, Paul Rand (1914 - 1996). He is regarded as one of the most influential designers of the 20th Century working with clients such as IBM, ABC, UPS and NeXT.

He began his career as an art director on Madison Avenue during a period that is said to have revolutionised the advertising industry and inspired TV Drama 'Mad Men'.

The exhibition itself included over 150 pieces of his work but also sketches, notes and development work which gave a great insight to his working methods and design process. It is only open for a few more weeks so if you are near by I can't recommend it enough.