Filtering by Tag: Pentagram

Top 5 - Design Writers and Bloggers

Added on by James Cronin.

 

Adrian Shaughnessy

I wouldn't class myself as a hoarder but I do have an obscene amount of design related books currently taking over my office. They range from large scale anthologies to single-paged zines and Shaughnessy's name appears on more than one. I've been lucky enough to attend a couple of his talks, most recently at the AGI event in London, which he organised along with Unit Editions partner Tony Brook. Shaughnessy among others from my list, also writes for the Design Observer.

David Airey

Airey, a brand identity designer from Northern Ireland, uses his blog as a key feature of his website, optimising SEO to attract visitors and potential clients to his page. The blog covers a range of subjects ranging from architecture to fine art while demonstrating his passion for design and skill at writing. A true representation of his own brand as a designer.

Michael Bierut

Michael Bierut is a leading authority on graphic design today with over 25 years as a partner at the New York office of Pentagram. Along with Rick Poynor, he founded the design observer in 2003, a website devoted to a range of design topics. His book, '79 Short Essays on Design' gives you an insight into how he approaches design but also tells of his views on the culture around the design industry. 

Rick Poynor

Rick Poynor's writing encompasses both cultural criticism and design history and manages to be informative while still being enjoyable to read. He began as a visual arts journalist for Blueprint magazine before founding both Eye magazine and Design Observer. 

Steven Heller

Steven Heller began his career as an Art Director for the New York Times and since then has gone on to write over 100 books on design and popular culture. I recently enrolled on his Skillshare course, 'The Designer's Guide to Writing and Research' which inspired me to get back into writing this blog. 

New School, New Audience

Added on by James Cronin.

- The role of social media in a rebrand.

Since 2010 when US clothes retailer Gap ditched their new logo after an outcry online, brands have been made aware of the power of the modern consumer. Launching a new visual identity will always come with some negative comments because people are resistant to change but with the advent of social media, users can now have their opinions heard.

Brands can often use a rebranding exercise as an opportunity to engage with the consumer and use it as a form of promotion. How then can a brand engage with a hostile audience? Well a few months ago, New York University ‘The New School’ responded to the negative reception of its rebrand by getting its designer, Paula Scher of Pentagram, to respond to ‘mean tweets’.

“Holy crap the typography is so jumbled. Looks like Star Wars had an affair with Comic Sans” @MD_DC

While acting as a form of promotion for the school, it also provided an opportunity for Scher to defend and even explain her work. An opportunity most designers are not always lucky enough to have.